Online customer reviews carry with them a certain influence that can make or break your business. The power of the collective word of mouth is simply so strong it’s hard to ignore. Many enterprises are therefore going to great lengths—from customising their services to launching initiatives enhancing the customer experience—to win over their target markets.
There are many ways to encourage customers to leave reviews, one of which is through emails. Brands normally use this form of communication platform to gather customer feedback on products and services.
When it comes to sharing opinions and perspectives — sharing is caring. At Raayi, we facilitate reviews written by the community, for the community. If you’re looking to push your business to the next level, collecting customer reviews is the way to go; and a great way to do this is through emails. Below are some key tips on how to persuade your customers via email to share what they think of your offerings with the world:
- Use conversational tone: Brands employ conversational tone in emails for good reasons. It adds value to your effort to build genuine relationships with your customers.
- Ensure a fast and easy-to-follow review system: Make sure that your email contains the needed link to bring your customers directly to your review page and avoid click fatigue.
- Time your email: Identify the best time to ask for reviews to ensure a higher response rate. Brands often send emails within a week after delivery to allow enough time for customers to use their products while ensuring the purchase experience is still fresh.
Fully harness the power of emails to help propel your business to success.